According to Marketing Sherpa, there is a 45% increase in lead generation ROI for organizations that nurture their leads. Even if you’ve automated other areas of your business, it may be time to focus directly on automating your nurture marketing processes and we know exactly where you should start.
As noted in our infographic, 7 Strategic Advantages Service Organizations Realize with CRM for Professionals™, built on Microsoft Dynamics, tools that drive automation can provide strategic data and help you develop stronger client relationships.
Is your marketing engaging or irrelevant?
If you’re in the professional services industry, you understand that client relationships begin during the prospect phase. Prospects first impression of your firm may be the marketing messages they receive and make their decision whether to reach out to your company based on those messages.
The information you distribute needs to be relevant to your prospects, and the services they are looking for you to provide. There are so many ways to learn about your prospects – through social media, other online resources, and direct engagement. Taking the time to learn what makes the life of your prospects easier gives you an immediate advantage because then you can provide solutions to their problems.
Once trust is established from that relevant content, the prospective client will ultimately make the decision to work with you. The ball is in their court and if you haven’t given them content that relates to their everyday challenges, you’re not even in the game.
By automating your marketing, with a CRM system such as CRM for Professionals™, you can see the marketing and sales process come full circle with insight into which marketing messages are working as well as which ones need some work.
Download 7 Strategic Advantages Service Organizations Realize with CRM for Professionals™, built on Microsoft Dynamics and contact Templeton Solutions at 561-847-7717 to learn more.